Stop Paddling Start Rocking The Boat Business Lessons From Theschool Of Hard Knocks
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Stop Paddling & Start Rocking the Boat
Author | : Lou Pritchett |
Publisher | : iUniverse |
Total Pages | : 292 |
Release | : 2007-04 |
Genre | : Business & Economics |
ISBN | : 0595445012 |
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In 1987, Lou Pritchett, the vice president of sales at Procter & Gamble, had a radical idea. He phoned Sam Walton and invited the visionary chairman of Wal-Mart on a two-day canoe trip. There on the South Fork River in Arkansas, Lou made Sam and offer no profit-minded person could refuse: the chance to forge a partnership between the two colossal firms. This now legendary trip marks the culmination of a lifetime devoted to building customer relationships. Sam wrote Lou, "Thank you for what you have personally done to bring our two companies together and develop a relationship that I think will be outstanding and beneficial to both of us for a long time to come. You are a real friend."
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