Strategic Copywriting
Download Strategic Copywriting full books in PDF, epub, and Kindle. Read online free Strategic Copywriting ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Strategic Copywriting
Author | : Edd Applegate |
Publisher | : Rowman & Littlefield |
Total Pages | : 311 |
Release | : 2015-11-05 |
Genre | : Business & Economics |
ISBN | : 1442244097 |
Download Strategic Copywriting Book in PDF, Epub and Kindle
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.
Strategic Copywriting Related Books
Pages: 311
Pages: 286
Pages: 131
Pages: 400
Pages: 224