Strategic Management in the Arts

Strategic Management in the Arts
Author: Lidia Varbanova
Publisher: Routledge
Total Pages: 378
Release: 2013
Genre: Art
ISBN: 0415530024

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This book looks at the unique characteristics of cultural organizations and shows readers how to tailor a strategic plan to help these organizations meet their objectives. Including examples, cases, questions and suggestions for further reading, this book is designed to accompany classes on strategic planning, cultural management or arts management.