Strategic Marketing
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Strategic Marketing
| Author | : Douglas West |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 613 |
| Release | : 2010-03-25 |
| Genre | : Business & Economics |
| ISBN | : 0199556601 |
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This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
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