Strategic Marketing Management Cases
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Strategic Marketing Management in Asia
Author | : Syed Saad Andaleeb |
Publisher | : Emerald Group Publishing |
Total Pages | : 589 |
Release | : 2016-12-22 |
Genre | : Business & Economics |
ISBN | : 1786357453 |
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With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
Strategic Marketing Management in Asia Related Books
Language: en
Pages: 589
Pages: 589
Type: BOOK - Published: 2016-12-22 - Publisher: Emerald Group Publishing
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt
Language: en
Pages: 708
Pages: 708
Type: BOOK - Published: 2002 - Publisher: Irwin Professional Publishing
Language: en
Pages: 148
Pages: 148
Type: BOOK - Published: 2018-07-04 - Publisher: Routledge
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic market
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2001 - Publisher:
For courses in International Marketing, Advanced Marketing Management, and Marketing Strategy. With fascinating cases and a rare insight into the business pract
Language: en
Pages: 171
Pages: 171
Type: BOOK - Published: 2017-05-03 - Publisher: Springer
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case s