Strategic Marketing Planning
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Language: en
Pages: 552
Pages: 552
Type: BOOK - Published: 2010-05-04 - Publisher: Routledge
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear stru
Language: en
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Type: BOOK - Published: 2007-06-01 - Publisher: Routledge
Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of
Language: en
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Type: BOOK - Published: 2021-08-11 - Publisher: SAGE
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme
Language: en
Pages: 884
Pages: 884
Type: BOOK - Published: 2012-08-06 - Publisher: Routledge
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive cove
Language: en
Pages: 364
Pages: 364
Type: BOOK - Published: 2010 - Publisher:
This fully revised 3rd edition of Strategic Marketing: Decision-Making and Planning sets a framework for marketing decision-making as a part of a holistic appro
