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Strategic Partnerships add value to organizations by helping to increase revenue, gain a competitive advantage and achieve success. Adding structure allows partnerships and alliances to thrive. This handbook looks at practical ways to introduce structure to partnerships in three key phases: Choosing Partners, Rolling Out Partnerships and Managing Strategic Partnerships. Business Development and Partnership Managers will find helpful ideas in this book. Also, sales professionals, product managers, corporate development specialists and others considering or involved with partnerships and alliances will find valuable insights.
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