Superior Customer Value In The New Economy

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Superior Customer Value in the New Economy

Author	: Simon Ang
Publisher	: CRC Press
Total Pages	: 406
Release	: 2004-05-27
Genre	: Business & Economics
ISBN	: 0203501497

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Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies. The Second Edition elaborates on the latest perspectives of the busin

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Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: "It's no use. You cannot outrun a bea