Television Advertising And Children
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Television Advertising and Children
| Author | : Brian M. Young |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 376 |
| Release | : 1990 |
| Genre | : Business & Economics |
| ISBN | : |
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A study which examines the question of whether children understand television advertising and the effects of advertising on children. Young has jointly published with R. Calam "Children, Television Viewing and Family Beliefs: An Empirical Study".
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