The Business Of Travel
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Tourism
Author | : Roy A.. Cook |
Publisher | : Pearson |
Total Pages | : 374 |
Release | : 2013-11-01 |
Genre | : Tourism |
ISBN | : 9781292039503 |
Download Tourism Book in PDF, Epub and Kindle
This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.
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