The Cola Wars
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The Other Guy Blinked
| Author | : Roger Enrico |
| Publisher | : Bantam Books |
| Total Pages | : 296 |
| Release | : 1986 |
| Genre | : Business & Economics |
| ISBN | : |
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The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
The Other Guy Blinked Related Books
Language: en
Pages: 296
Pages: 296
Type: BOOK - Published: 1986 - Publisher: Bantam Books
The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi
Language: en
Pages: 348
Pages: 348
Language: en
Pages: 386
Pages: 386
Type: BOOK - Published: 1980 - Publisher:
"A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticat
Language: en
Pages: 352
Pages: 352
Type: BOOK - Published: 1987-12-01 - Publisher: Bantam Books
The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their prod
Language: en
Pages: 666
Pages: 666
Type: BOOK - Published: 2000-03-17 - Publisher:
An illustrated history of the Coca-Cola soft drink company.
