The Corporate Imagination
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The Business of Innovation
Author | : Roger BEAN |
Publisher | : AMACOM |
Total Pages | : 304 |
Release | : 2001-10-16 |
Genre | : Business & Economics |
ISBN | : 0814413102 |
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This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support market-focused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments.
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