The Discursive Power of Memes in Digital Culture

The Discursive Power of Memes in Digital Culture
Author: Bradley E. Wiggins
Publisher: Routledge
Total Pages: 164
Release: 2019-02-25
Genre: Social Science
ISBN: 0429960492

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Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This book explores cases of cultural, economic, and political critique levied by the purposeful production and consumption of internet memes. Often images, animated GIFs, or videos are remixed in such a way to incorporate intertextual references, quite frequently to popular culture, alongside a joke or critique of some aspect of the human experience. Ideology, semiotics, and intertextuality coalesce in the book’s argument that internet memes represent a new form of meaning-making, and the rapidity by which they are produced and spread underscores their importance.


The Discursive Power of Memes in Digital Culture
Language: en
Pages: 164
Authors: Bradley E. Wiggins
Categories: Social Science
Type: BOOK - Published: 2019-02-25 - Publisher: Routledge

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Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understa
Memes in Digital Culture
Language: en
Pages: 216
Authors: Limor Shifman
Categories: Computers
Type: BOOK - Published: 2013-10-04 - Publisher: MIT Press

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Taking “Gangnam Style” seriously: what Internet memes can tell us about digital culture. In December 2012, the exuberant video “Gangnam Style” became th
Memes in Digital Culture
Language: en
Pages: 211
Authors: Limor Shifman
Categories: Computers
Type: BOOK - Published: 2013-10-04 - Publisher: MIT Press

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Taking “Gangnam Style” seriously: what Internet memes can tell us about digital culture. In December 2012, the exuberant video “Gangnam Style” became th
The World Made Meme
Language: en
Pages: 272
Authors: Ryan M. Milner
Categories: Computers
Type: BOOK - Published: 2018-04-13 - Publisher: MIT Press

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How memetic media—aggregate texts that are collectively created, circulated, and transformed—become a part of public conversations that shape broader cultur
Approaches to Internet Pragmatics
Language: en
Pages: 358
Authors: Chaoqun Xie
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-04-15 - Publisher: John Benjamins Publishing Company

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Internet-mediated communication is pervasive nowadays, in an age in which many people shy away from physical settings and often rely, instead, on social media a