The Effects of Advertising, Display and Prices on Low Involvement Purchases

The Effects of Advertising, Display and Prices on Low Involvement Purchases
Author: Wing Fu Paul Chao
Publisher:
Total Pages: 214
Release: 1986
Genre: Advertising
ISBN:

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The Effects of Advertising, Display and Prices on Low Involvement Purchases
Language: en
Pages: 214
Authors: Wing Fu Paul Chao
Categories: Advertising
Type: BOOK - Published: 1986 - Publisher:

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The Effect of Advertising and Display
Language: en
Pages: 125
Authors: Robert East
Categories: Business & Economics
Type: BOOK - Published: 2013-03-20 - Publisher: Springer Science & Business Media

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Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertis
Digital and Social Media Marketing
Language: en
Pages: 337
Authors: Nripendra P. Rana
Categories: Business & Economics
Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Persuasive Advertising
Language: en
Pages: 326
Authors: J. Armstrong
Categories: Business & Economics
Type: BOOK - Published: 2010-05-26 - Publisher: Springer

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Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion.
Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context
Language: en
Pages: 628
Authors: S. Ramesh Kumar
Categories: Brand name products
Type: BOOK - Published: 2009-09 - Publisher: Pearson Education India

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India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indi