The Electronic Word
Language: en
Pages: 302
Authors: Richard A. Lanham
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2010-06-15 - Publisher: University of Chicago Press

GET EBOOK

The personal computer has revolutionized communication, and digitized text has introduced a radically new medium of expression. Interactive, volatile, mixing wo
Electronic Word of Mouth (eWOM) in the Marketing Context
Language: en
Pages: 148
Authors: Elvira Ismagilova
Categories: Computers
Type: BOOK - Published: 2017-02-15 - Publisher: Springer

GET EBOOK

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overv
Exploring the Power of Electronic Word-Of-Mouth in the Services Industry
Language: en
Pages:
Authors: Hans Ruediger Kaufmann
Categories: Internet advertising
Type: BOOK - Published: 2019-08 - Publisher:

GET EBOOK

"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user
The Electronic Word
Language: en
Pages: 302
Authors: Richard A. Lanham
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1993-12-15 - Publisher: University of Chicago Press

GET EBOOK

The personal computer has revolutionized communication, and digitized text has introduced a radically new medium of expression. Interactive, volatile, mixing wo
Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy
Language: en
Pages: 635
Authors: Carvalho, LuĂ­sa Cagica
Categories: Business & Economics
Type: BOOK - Published: 2018-10-26 - Publisher: IGI Global

GET EBOOK

The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to h