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A history book of scandal . A book which shows the intrigues and combinations of the Leaders of the Coca-Cola system. A history book primarily centred in the 20th century which shows the growth of a Multinational corporation, of the United States and the power of unrelenting advertising and PR to sell a product. This is the only time that an ex Manager from the Coca-Cola system has written so candidly. You will read about the things that the Coca-Cola system wants to remain hidden.
A history book of scandal . A book which shows the intrigues and combinations of the Leaders of the Coca-Cola system. A history book primarily centred in the 20
For more than a century, Coca-Cola has helped define America's image at home and abroad. Now Pendergrast tells the full story of why Coke--more than 99% sweeten
"A definitive history of Coca-Cola, the world's best-known brand, by a New York Times" reporter who has followed the company and who brings fresh insights to th
