The First Conglomerate 145 Years Of The Singer Sewing Machine Company

The author maintains that from an historical perspective, the sewing machine may well represent the most important invention of the 19th century--it was the first factory-made home appliance to be mass marketed not only in the U.S. but in less-industrialized nations. In this comprehensive, extensively researched history he profiles the Singer Company's succession of presidents and describes how the company developed marketing and sales strategies, spurred a new, technically grounded workforce, became a top multinational, diversified as a space age defense contractor by the 1970s, and began a subsequent decline. Annotation copyrighted by Book News, Inc., Portland, OR