The Future Markets Model
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The Future Markets Model
Author | : Lawrence B. Landman |
Publisher | : |
Total Pages | : 0 |
Release | : 2022 |
Genre | : |
ISBN | : |
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This article lays out the Future Markets Model, the methodology both the American and European competition authorities use when they protect competition in a Future Market. The Model has 4 prongs: A. Does a current product exist?B. How many firms are trying to develop a future product?C. For each possible future product, is it sufficiently developed that the authority will consider it a possible future product?D. How broad will the authority define the Future Market?Will the authority consider future products which are similar, but not identical, as future competing products?
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