The Global Marketing Imperative
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The Global Marketing Imperative
| Author | : Michael R. Czinkota |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 324 |
| Release | : 1996 |
| Genre | : Business & Economics |
| ISBN | : 9780844230108 |
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Helps in bringing students quickly up to speed on the essentials of international marketing and teaches them how to strike back when global competitors move into a company's territory and shrink its markets.
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