The Handbook of Marketing Research

The Handbook of Marketing Research
Author: Rajiv Grover
Publisher: SAGE
Total Pages: 721
Release: 2006-06-23
Genre: Business & Economics
ISBN: 141290997X

Download The Handbook of Marketing Research Book in PDF, Epub and Kindle

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.


The Handbook of Marketing Research
Language: en
Pages: 721
Authors: Rajiv Grover
Categories: Business & Economics
Type: BOOK - Published: 2006-06-23 - Publisher: SAGE

GET EBOOK

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi
The Handbook of Marketing Research
Language: en
Pages: 726
Authors: Rajiv Grover
Categories: Business & Economics
Type: BOOK - Published: 2006-06-23 - Publisher: SAGE

GET EBOOK

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi
Handbook of Market Research
Language: en
Pages: 0
Authors: Christian Homburg
Categories: Business & Economics
Type: BOOK - Published: 2021-12-03 - Publisher: Springer

GET EBOOK

In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal app
Handbook of Pricing Research in Marketing
Language: en
Pages: 617
Authors: Vithala R. Rao
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Edward Elgar Publishing

GET EBOOK

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and
Handbook of Marketing Scales
Language: en
Pages: 568
Authors: William O. Bearden
Categories: Business & Economics
Type: BOOK - Published: 1999-11-12 - Publisher: SAGE

GET EBOOK

A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are p