The Hero And The Outlaw Building Extraordinary Brands Through The Power Of Archetypes
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This text looks at the importance of product branding. It shows how branding works, how to manage it, and how to use branding strategically. Using studies of ot
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Some brands are so extraordinary that they become larger-than-life, symbolic of entire cultures, and used and admired by consumers the world over. But in spite
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Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of s
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Type: BOOK - Published: 1998 - Publisher: Turtleback Books
Argues that cultural archetypes shape our lives and relationships, shows how to use these archetypes to control our lives, and provides practice exercises.
