The History of Marketing Thought

The History of Marketing Thought
Author: Robert Bartels
Publisher: Publishing Horizons, Incorporated
Total Pages: 406
Release: 1988
Genre: Business & Economics
ISBN:

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The History of Marketing Thought
Language: en
Pages: 406
Authors: Robert Bartels
Categories: Business & Economics
Type: BOOK - Published: 1988 - Publisher: Publishing Horizons, Incorporated

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The History of Marketing Thought
Language: en
Pages: 352
Authors: Robert Bartels
Categories: Business & Economics
Type: BOOK - Published: 1976 - Publisher:

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Foundations of Marketing Thought
Language: en
Pages: 232
Authors: D.G. Brian Jones
Categories: Business & Economics
Type: BOOK - Published: 2017-12-12 - Publisher: Routledge

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The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an a
The History of Marketing Thought
Language: en
Pages: 456
Authors: Mark Tadajewski
Categories: Marketing
Type: BOOK - Published: 2008 - Publisher:

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Handbook of Marketing
Language: en
Pages: 618
Authors: Barton A Weitz
Categories: Business & Economics
Type: BOOK - Published: 2006-08-11 - Publisher: SAGE

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The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domain