The Palgrave Handbook of Interactive Marketing
Language: en
Pages: 1070
Authors: Cheng Lu Wang
Categories: Business & Economics
Type: BOOK - Published: 2023-01-25 - Publisher: Springer Nature

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Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influenc
Interactive Marketing
Language: en
Pages:
Authors: Evans M.
Categories:
Type: BOOK - Published: - Publisher:

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Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence
Language: en
Pages: 278
Authors: Munna, Afzal Sayed
Categories: Business & Economics
Type: BOOK - Published: 2023-08-01 - Publisher: IGI Global

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Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels
Confronting Security and Privacy Challenges in Digital Marketing
Language: en
Pages: 412
Authors: Pires, Paulo Botelho
Categories: Business & Economics
Type: BOOK - Published: 2023-07-10 - Publisher: IGI Global

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Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportun
The Palgrave Handbook of Corporate Sustainability in the Digital Era
Language: en
Pages: 880
Authors: Seung Ho Park
Categories: Business & Economics
Type: BOOK - Published: 2020-10-06 - Publisher: Springer Nature

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This handbook addresses the intersection between corporate sustainability and digital transformation. It analyzes the challenges and transformations required to