The Perfect Sales Piece
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The Perfect Sales Piece
| Author | : Robert W. Bly |
| Publisher | : Wiley |
| Total Pages | : 256 |
| Release | : 1994-07-25 |
| Genre | : Business & Economics |
| ISBN | : 9780471004035 |
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Instructs the reader on the step-by-step procedures of literature production--from initial concept to final publication. Covers copywriting, illustrations and design, along with the production process itself. Discusses the latest desktop publishing technologies as well as illustrates which typefaces, folding and binding techniques work and which don't.
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