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Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience work
“Captures the basic laws of growth companies and creates a new formula for success.” —Richard A. D’Aveni, Tuck School of Business, Dartmouth College Org
It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have
Intended for high school and college students required to take at least one physics course, this book offers an easy-to-understand, comprehensive companion to t
Now in Paperback! Take science to a whole new level. Created in partnership with Prentice Hall, the Big Idea Science Book is a comprehensive guide to key topics
