The PIMS (Profit Impact of Market Strategy) Principles

The PIMS (Profit Impact of Market Strategy) Principles
Author: Robert Dow Buzzell
Publisher:
Total Pages: 322
Release: 1987
Genre: Administración de mercadeo
ISBN: 9780029044308

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The PIMS (Profit Impact of Market Strategy) Principles
Language: en
Pages: 322
Authors: Robert Dow Buzzell
Categories: Administración de mercadeo
Type: BOOK - Published: 1987 - Publisher:

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The PIMS Principles
Language: en
Pages: 344
Authors: Robert Dow Buzzell
Categories: Marketing
Type: BOOK - Published: 1987 - Publisher: Simon and Schuster

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A guide to the powerful, proven method of strategic planning for top profitability. Illustrated.
The Profit Impact of Marketing Strategy Project
Language: en
Pages: 327
Authors: Paul W. Farris
Categories: Business & Economics
Type: BOOK - Published: 2004-11-04 - Publisher: Cambridge University Press

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This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature
Principles of Strategic Management
Language: en
Pages: 638
Authors: Tony Morden
Categories: Business & Economics
Type: BOOK - Published: 2016-04-15 - Publisher: Routledge

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Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
Language: en
Pages: 491
Authors: Elizabeth J. Wilson
Categories: Business & Economics
Type: BOOK - Published: 2015-01-21 - Publisher: Springer

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This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and pres