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The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Linked to the professional body MRS (the Market Research Society) and with plenty of real-life examples from big-name companies such as McDonalds and Levis as well as governments and charities, the author's depth of insight and experience of the real world of market research is evident throughout this book. The book offers: A well-rounded overview of market research Strong coverage of both qualitati.
The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marke
This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques a
Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it,
Ideal for students undertaking the first course in Marketing Research this book is written to the National Marketing Modules and is a core second year course in
Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find