The Psychology Of Risk
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The Psychology of Risk
| Author | : Glynis M. Breakwell |
| Publisher | : Cambridge University Press |
| Total Pages | : 383 |
| Release | : 2014-09-18 |
| Genre | : Business & Economics |
| ISBN | : 1107017017 |
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This second edition explores the psychology of risk, examining how individuals think, feel and act. The questions addressed include: why do companies fail to protect against obvious hazards? What biases in risk estimation are common? How should we communicate levels of risk effectively? How should we reduce risky behaviour?
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Language: en
Pages: 383
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Type: BOOK - Published: 2014-09-18 - Publisher: Cambridge University Press
This second edition explores the psychology of risk, examining how individuals think, feel and act. The questions addressed include: why do companies fail to pr
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This book aims to help the reader to understand what motivates people to engage in risk taking behavior, such as participating in traffic, sports, financial inv
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This authoritative collection goes beyond economic statistics and probability data to offer a robust psychological understanding of risk perception and risk tak
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The psychological dimension of managing risk is of crucial importance, and its study has led to the identification of specific do's and don'ts. Those with an un
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Type: BOOK - Published: 2013 - Publisher: Nova Science Publishers
This book reviews the main contemporary dimensions in the study of the psychology of risk-taking. In an introduction, the Editor J P Assailly (IFSTTAR) proposes
