The Real Coke The Real Story Floor Display
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The Real Coke, the Real Story Floor Display
Author | : Thomas Oliver |
Publisher | : |
Total Pages | : |
Release | : 1987-12-01 |
Genre | : |
ISBN | : 9780147791542 |
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In 1985, the Coca-Cola Company did the unthinkable; they destroyed an American institution; they changed the taste of Coke. This is the story of how the Coca-Cola Company failed to realize the value of its own product and how they turned the mistake into a marketing triumph.
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