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This is an essential read for managers in forms that used to have a product focus and that are trying to shift towards designing services and experiences. By covering the early stages of the innovation process, it guides readers throught developing new knowledge, creating service concepts and prototyping experiences. It's valuable not only for service innovation and design practicioners but also visionary business leaders who understand that creating destinct customer experiences is the future of innovation.
This is an essential read for managers in forms that used to have a product focus and that are trying to shift towards designing services and experiences. By co
Bringing together some of the world’s leading thinkers, academics and professionals to provide practitioners, students and academicians with comprehensive ins
'This book represents a significant step towards dealing with the lacuna constituted by the inadequacy of the literature on the services. And, as such, it appro
Innovation is a core issue for public services and is a key element of public services reform – particularly in this age of austerity where policymakers urge
Managers, entrepreneurs, and venture capitalists all seek to maximize the financial returns from innovation, and profits are driven largely by the quality of th