Tourism And Generation Y
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Tourism and Generation Y
| Author | : Pierre Benckendorff |
| Publisher | : CABI |
| Total Pages | : 184 |
| Release | : 2010 |
| Genre | : Business & Economics |
| ISBN | : 1845936027 |
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Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. This book looks at Generation Y in a tourism context. It investigates trends and behaviour and tourism marketing aimed specifically at them.
