Transcultural Marketing

Transcultural Marketing
Author: Marye Tharp
Publisher: M.E. Sharpe
Total Pages: 405
Release: 2014-05-20
Genre: Business & Economics
ISBN: 0765645068
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Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members' marketplace choices.


Transcultural Marketing
Language: en
Pages: 0

Transcultural Marketing

Authors: Marye C. Tharp
Categories: Business & Economics
Type: BOOK - Published: 2014 - Publisher: Routledge

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Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing meth
Transcultural Marketing
Language: en
Pages: 366

Transcultural Marketing

Authors: Marye Tharp
Categories: Business & Economics
Type: BOOK - Published: 2014-12-17 - Publisher: Routledge

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Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing meth
Transcultural Marketing for Incremental and Radical Innovation
Language: en
Pages: 588

Transcultural Marketing for Incremental and Radical Innovation

Authors: Christiansen, Bryan
Categories: Business & Economics
Type: BOOK - Published: 2013-11-30 - Publisher: IGI Global

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As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products mus
Transcultural Marketing
Language: en
Pages: 387

Transcultural Marketing

Authors: Marye C. Tharp
Categories: Customer relations
Type: BOOK - Published: 2014 - Publisher:

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Cross-Cultural Marketing
Language: en
Pages: 352

Cross-Cultural Marketing

Authors: Vescovi, Tiziano
Categories: Business & Economics
Type: BOOK - Published: 2022-01-20 - Publisher: Edward Elgar Publishing

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Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between E