Transforming Relationship Marketing

Transforming Relationship Marketing
Author: Park Thaichon
Publisher: Routledge
Total Pages: 168
Release: 2020-10-29
Genre: Business & Economics
ISBN: 1000205533

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Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context. The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management.


Transforming Relationship Marketing
Language: en
Pages: 168
Authors: Park Thaichon
Categories: Business & Economics
Type: BOOK - Published: 2020-10-29 - Publisher: Routledge

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Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of
Transforming Relationship Marketing
Language: en
Pages: 162
Authors: Park Thaichon
Categories: Business & Economics
Type: BOOK - Published: 2020-10-29 - Publisher: Routledge

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Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of
The New Relationship Marketing
Language: en
Pages: 272
Authors: Mari Smith
Categories: Business & Economics
Type: BOOK - Published: 2011-10-25 - Publisher: John Wiley & Sons

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A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and tr
Relationship Marketing
Language: en
Pages: 260
Authors: Regis Mckenna
Categories: Business & Economics
Type: BOOK - Published: 1993-05-21 - Publisher: Basic Books

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From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market
The Power of Human Connection
Language: en
Pages:
Authors: Kody Bateman
Categories:
Type: BOOK - Published: 2018-08-28 - Publisher:

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