Understanding Consumer Decision Making
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Understanding Consumer Decision Making
| Author | : Thomas J. Reynolds |
| Publisher | : Psychology Press |
| Total Pages | : 463 |
| Release | : 2001-05 |
| Genre | : Business & Economics |
| ISBN | : 1135693161 |
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This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
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