What Is Reputation Worth
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What is Reputation Worth?
Author | : Mr Garry Honey |
Publisher | : Gower Publishing, Ltd. |
Total Pages | : 62 |
Release | : 2013-04-28 |
Genre | : Business & Economics |
ISBN | : 1409469026 |
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Reputation, for a business or a brand, has a value. This is as much an emotional value as a financial one and yet few people have a clear sense of the implications. The term is most commonly used when a sudden or sharp reduction in reputational value results in damage to the business. Garry Honey's wonderfully concise guide explains how and why reputation damage becomes a cost to business continuity; what exactly are the risks to your reputation, and the various management and financial options to enable you to ensure your reputation is protected.