Winning at New Products
Language: en
Pages: 587
Authors: Robert G. Cooper
Categories: Business & Economics
Type: BOOK - Published: 2017-09-19 - Publisher: Basic Books

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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent produ
Product Innovation and Technology Strategy
Language: en
Pages: 272
Authors: Robert G. Cooper
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Stage-Gate International

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Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic m
Product Design and Development
Language: en
Pages: 392
Authors: Karl T. Ulrich
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Irwin/McGraw-Hill

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This text presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The
Diffusion of Innovations, 5th Edition
Language: en
Pages: 577
Authors: Everett M. Rogers
Categories: Business & Economics
Type: BOOK - Published: 2003-08-16 - Publisher: Simon and Schuster

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Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair o
Portfolio Management For New Products
Language: en
Pages: 262
Authors: Robert G. Cooper
Categories: Business & Economics
Type: BOOK - Published: 1998-03-25 - Publisher: Addison Wesley Publishing Company

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A powerful new approach to maximizing the value of your company's product development projects.